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Tumalanov N.

Forming vectors of growth in market segments of the regional agrarian industry

Keywords: growth vectors, competition, agrarian industry, market segments

In article provides results of studying features of growth vectors formation in regional economy in modern market conditions. The purpose of the work is approbation of methods for identification market segments where growth vectors form that provide prospects of market entry and successful competition of regional producers for them to gain reliable knowledge for strategy development and implementation. The research technique represents complex complementary implementation of industry-based competitive analysis using elements of product’s lifecycle analysis, external environment analysis, PEST-analysis. The object of research is competition relations in the course of growth factors forming in a number of agrarian industry market segments. The research novelty consists in the original combination of analytical methods and results which prove effectiveness of factors which promote the growth of three agrofood market segments in conditions which have currently developed in industry-based near and distant external environment.

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About authors

Tumalanov Nikolay V.
Doctor of Economics Sciences, Professor, Department of State and Municipal Administration and Regional Economy, Chuvash State University, Russia, Cheboksary (tumalanovnv@mail.ru; )

Article link

Tumalanov N. Forming vectors of growth in market segments of the regional agrarian industry [Electronic resource] // Oeconomia et Jus. – 2017. – №1. P. 24-30. – URL: http://oecomia-et-jus.ru/en/single/2017/1/4/.