Biliuk A., Goncharova N., Yakushin D.
Regulation of Fitness Industry Activities to Prevent Risk Factor for an End Service Consumer
This article deals with the lack of professional standards for fitness trainers. It analyzes data of foreign studies on the specifics of injuries in fitness clubs, identifies the causes and opportunities for reducing the risk of injury while training in sports and fitness facilities. Reducing the number of injuries caused by overstrain, twisting, rigorous, intense movements is possible due to the presence of a qualified personnel in the gym. The characteristic features of the personnel’s qualification level in the fitness industry in Russia are considered. According to the data of 2017, 21% of employees in state sports institutions do not have an industry-specific education. In commercial organizations, this percentage grows to more than 70. The need to improve the quality of fitness services from the business point of view was identified through consideration of customer retention rates. The specificity of fitness clubs functioning with reference to a particular area, has limitations on the number of potential consumers, therefore customer loyalty has a high significance, which is measured using the retention rate. The article examines foreign experience in regulating fitness industry activities, including introducing the practice of compulsory licensing for fitness trainers. The necessity of introducing regulatory mechanisms in providing fitness services, such as licensing, in Russia is substantiated. Despite the fact that in Russia necessary competences for fitness trainers have already been identified and even programs of higher and specialized secondary education have been formed in this area of professional activity, currently instructors in sports and physical culture do not meet the requirements on their level of education and qualifications, and continue to be the risk factor of injury to the end user. The article used such research methods as description, observation, comparison.
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- Bilyuk Alina
- hospitality, tourism and sports department undergraduate, G.V. Plekhanov Russian Economic University, Russia, Moscow (email@example.com; )
- Goncharova Natalia
- candidate of economics, hospitality industry, tourism and sport department associate professor, G.V. Plekhanov Russian Economic University, Russia, Moscow (Goncharova.firstname.lastname@example.org; )
- Yakushin Dmitry
- candidate of political sciences, general director, LLC "GSR", Russia, Mytishchi (email@example.com; )
Biliuk A., Goncharova N., Yakushin D. Regulation of Fitness Industry Activities to Prevent Risk Factor for an End Service Consumer [Electronic resource] // Oeconomia et Jus. – 2019. – №2. P. 1-8. – URL: http://oecomia-et-jus.ru/en/single/2019/2/1/.