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Babeshkova E., Zhamkova T., Chernyshova T.

The use of motivation theories for preparing and carrying out motives diagnostics and creating a stimulation system

Keywords: motivation, theories of motivation, diagnosis of motives, stimulation system

In modern conditions, incentive management and personnel stimulation management has become a key element of management in a modern organization. This is due to the fact that the processes of increasing competition result in a constant and continuous renewal in the spheres of organizations’ activities, in constant search and conquest of new market niches, which, in turn, is deemed to be impossible without staff which adequately meets the requirements of the organization, because a person is one of the main resources in the structure of an enterprise. The effectiveness of any activity is determined by a person's attitude to labour and his involvement in the process of implementing the goals and objectives of an enterprise. And this attitude can be managed in conditions of unbiased evaluation of the specific situation, the place and role of the person in it and the motives that guide the employee; this conditions the relevance of the issue examined in the article. The article presents the basic theories of motivation, focusing on the content of which any organization can create its own system of diagnosing the motives. Diagnosis of motives, in turn, makes it possible to create an incentive system adequate to the demands of the organization and its staff. The most significant factors of motivation are summarized and highlighted in terms of their advantages and disadvantages, measures for material and non-material personnel incentive and employee engagement in the activities of the organization are proposed.


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About authors

Babeshkova Ekaterina V.
Senior Lecturer, Management and Marketing Department, Chuvash State University, Russia, Cheboksary (; )
Zhamkova Tatyana G.
Senior Lecturer, Management and Marketing Department, Chuvash State University, Russia, Cheboksary (; )
Chernysheva Tatiana N.
Candidate of Economics Sciences, Associated Professor of Management and Marketing Department, Chuvash State University, Russia, Cheboksary (; ORCID:

Article link

Babeshkova E., Zhamkova T., Chernyshova T. The use of motivation theories for preparing and carrying out motives diagnostics and creating a stimulation system [Electronic resource] // Oeconomia et Jus. – 2019. – №1. P. 9-14. – URL: