Panferova L., Ivanova E.
Strategic Planning as the Basis for Management Decision-Making
The relevance of the role of strategic planning as the basis for management decision-making is due to the fact that every economist, accountant and manager should know not only general trends in the development of strategic planning, but to be able to master its methods and apply them in practice as well, since in a rapidly changing market situation it is thanks to them that it is possible to develop an effective strategy, tactics and identify unused reserves and implement them in the practice of the organization. Currently, there is a tendency to increase the importance of strategic planning in an organization as one of the most effective and reasonable tools to influence its activities. This article gives the concept and reveals the essence of strategic planning under free market conditions. The main objectives, purpose and principles of strategic planning, as well as its importance in making competent management decisions are determined. The main trends of strategic planning are considered, the results of numerous studies in the field of strategic planning are summarized. The study focuses on financial reporting and its role as the basis for strategic planning. The article presents the main stages of strategic analyzing the organization's performance and provides their brief description. The article also discusses the main indicators used as the basis for making management decisions, and the base used in financial analysis, such as the form "Balance sheet" and the form "Statement of financial results", it identifies the main users of information obtained in the analysis of financial statements.
- Berdnikova L.F., Al’debeneva S.P. Klyuchevye pokazateli finansovogo analiza bukhgalterskoi otchetnosti [Key indicators of financial statements analysis]. Ekonomika, upravlenie, finansy: materialy IV Mezhdunar. nauch. konf. (g. Perm’, aprel’ 2015 g.) [Proc. of 4th Sci. Conf. «Economics, management, finance» (Perm, April 2015)]. Perm, Zebra Publ., 2015, pp. 108–116.
- Gimatova R.R. Ekonomicheskaya sushchnost’ rentabel’nosti i diskussionnye voprosy ee interpretatsii [Economic essence of profitability and discussion issues of its interpretation]. Molodoi uchenyi [Young scientist], 2017, no. 19, pp. 119–123.
- Makarova M.S., Panferova L.V. Bukhgalterskaya otchetnost’ kak informatsionnaya baza provedeniya finansovogo analiza [Accounting reports as an information base for financial analysis]. Bukhgalterskii uchet, analiz, nalogooblozhenie i audit: metodologiya poznaniya, perspektivy razvitiya i tsifrovaya obrazovatel’naya sreda: materialy Vseros. nauch.-prakt. konf. [Proc. of Rus. Sci. and Pract. Conf. «Accounting, analysis, taxation and audit: methodology of knowledge, development prospects and digital educational environment»]. Cheboksary, Chuvash State University Publ., 2018, pp. 176–
- Medvedeva I.V. Analiz finansovykh rezul’tatov organizatsii [Analysis of financial results of the organization]. Molodoi uchenyi [Young scientist], 2014, no. 2, pp. 85–88.
- Mironenko V. O. Strategicheskoe planirovanie, ego znachenie i etapy [Strategic planning, its importance and stages]. Molodoi uchenyi [Young scientist], 2017, no. 12, pp. 331–
- Panferova L.V. Osnovnye etapy strategicheskogo analiza pokazatelei deyatel’nosti organizatsii [The main stages of the strategic analysis of the indicator of the organization]. Effektivnye sistemy menedzhmenta: kachestvo, innovatsii, ustoichivoe razvitie: materialy VI Mezhdunar. nauch.-prakt. foruma [Proc of 6th Sci. and Pract. Forum «Effective management systems: quality, innovation, sustainable development»]. Cheboksary, Chuvash State University Publ., 2017, pp. 301–303.
- Romanova O.A. Sovershenstvovanie formy bukhgalterskogo balansa dlya provedeniya analiticheskikh issledovanii [Improving the balance sheet form for performing analytical research]. Oeconomia et Jus, 2017, no. 4, pp. 87–95.
- Ushakova O. A. Razvitie strategicheskogo planirovaniya v mirovoi i rossiiskoi praktike [Development of strategic planning in the world and Russian practice]. Vestnik OGU [Bulletin of Orenburg State University], 2014, no. 6(167), pp. 239–243.
- Yakusheva V.V. Razrabotka strategii razvitiya organizatsii [Development of the organization’s development strategy]. Molodoi uchenyi [Young scientist], 2017, no. 51, pp. 201–204.
- Panferova Liya V.
- Candidature of Economics Sciences, Associate Professor, Department of Accounting Record, Analysis and Audit, Chuvash State University, Russia, Cheboksary (email@example.com; )
- Ivanova Evgeniya
- 4th Year Student of the Economics Faculty, Chuvash State University, Russia, Cheboksary (Ivanova_Eugenia_16@mail.ru; )
Panferova L., Ivanova E. Strategic Planning as the Basis for Management Decision-Making [Electronic resource] // Oeconomia et Jus. – 2019. – №3. P. 10-18. – URL: https://oecomia-et-jus.ru/en/single/2019/3/2/.